We’re not one for copying our mates – we like striking out on our own, leading from the front, getting the first round in. So we made sure that when we built the database it was distinctly unique – we didn’t just ask your granny to fill in a survey and believe her when she says she drives a Lamborghini (she might, but we would check first). Our unique blend of transactional data means that we can give you greater insight to your customers than conventional data providers, simply because we don’t have to guess. Like the song says, we’ve got the Power!
- The power to define real-time, accurate information to drive marketing insights based on what your prospective customers are doing today, not what they did yesterday.
- The power to carry out precisely targeted communications based on your prospective customer’s behaviour, purchasing cycles, trigger points, financial situation – in fact over 400 key transactional insights.
- The power to talk to your prospects through the most responsive communication channels, as determined by the individual themselves.
- The power to increase your conversion rates, reduce your cost of acquisition and to enrich the lifetime value of each prospect you’ve worked so hard to acquire.
Of course it’s not just our pretty face that you’re interested in, you’ll want to know our vital stats. Luckily we’re not easily embarrassed…
- 21+ million individuals in over 13 million economically active households
- 9.9m email addresses
- 4.2m landline telephone numbers
- 5.5 million mobile numbers
Our 65+ (in number, not age) lovely contributing partners not only give us massive volumes each month but they are also richly detailed– we lost count somewhere around the 400 variable mark, but it includes information on:-
- 7m+ Vehicle Insurance renewals
- 5m+ Home Insurance renewals
- Mortgages, Credit Cards, Loans
- Spend activities & levels – online & offline
- Up to date financial status
- Motoring
- Occupation and DOB
- Hobbies & Interests
- Charitable Concerns
- Lifestyle & Demographics
