Data Strategy Awards. Winner, Data Provider of the Year 2008
Founded in 2005, The Trading Floor is a revolutionary way for companies to monetise dormant enquirer information. A central, independently-managed data pool, it provides contributors with a revenue stream and users with responsive and versatile data for direct marketing. Originally focused on the Insurance sector, coverage has expanded to include charities, financial services and automotive.
Year two for the business has seen phenomenal growth, despite difficulties for the wider data industry. Revenues rose 77% to £3.9 million, while data columes traded hit 117 million. The Trading Floor now aggregates data from 40 brands and has paid £1.8 million to data contributors, a rise of 103%.
Product development has seen the data pool expand with the addition of credit card, secured loan, mortgage and remortgage sources. Uncertainty in the financial services sector has seen a growing number of clients using the data for appending and profiling as part of customer retention strategies. Live customer data is also being hosted and managed for incremental sales to non-competitors.
The Trading Floor is now ranked the largest multi-channel list manager in the UK after just two years. With nine out of ten UK insurance companies and 12 of the top 15 direct marketers as clients, the business has also achieved 98% client retention.
Its data set has been used successfully by Hylton Group to drive sales of the Peugeot 207 through its dealerships. Using the predictive buying model for automotive, qualified prospects within a five mile radius were identified for email, with a direct mail follow-up to non-buyers,. The campaign achieved a 514% ROI.
Despite downward pressures in its sector, The Trading Floor has grown and launched innovative new products, many of them still undergoing confidential testing. With a team of 30 staff, it has driven tremendous growth. The company continues to challenge, improve and revolutionise data usage in both acquisition and retention marketing.
Year two for the business has seen phenomenal growth, despite difficulties for the wider data industry. Revenues rose 77% to £3.9 million, while data columes traded hit 117 million. The Trading Floor now aggregates data from 40 brands and has paid £1.8 million to data contributors, a rise of 103%.
Product development has seen the data pool expand with the addition of credit card, secured loan, mortgage and remortgage sources. Uncertainty in the financial services sector has seen a growing number of clients using the data for appending and profiling as part of customer retention strategies. Live customer data is also being hosted and managed for incremental sales to non-competitors.
The Trading Floor is now ranked the largest multi-channel list manager in the UK after just two years. With nine out of ten UK insurance companies and 12 of the top 15 direct marketers as clients, the business has also achieved 98% client retention.
Its data set has been used successfully by Hylton Group to drive sales of the Peugeot 207 through its dealerships. Using the predictive buying model for automotive, qualified prospects within a five mile radius were identified for email, with a direct mail follow-up to non-buyers,. The campaign achieved a 514% ROI.
Despite downward pressures in its sector, The Trading Floor has grown and launched innovative new products, many of them still undergoing confidential testing. With a team of 30 staff, it has driven tremendous growth. The company continues to challenge, improve and revolutionise data usage in both acquisition and retention marketing.
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