The Trading Floor top List Manager league table

... Second-placed The Trading Floor is also a big email data supplier, earning 67 per cent of its income from email in 2007. The company's main source of income is a data pool for the insurance and financial service industries, based on enquirer data.

"People typically get three quotes before they take a policy out," says Zoe Vine, head of data services at The Trading Floor. "So companies have a lot of information on prospects that they don't do anything with for 11 months of the year."

The Trading Floor pools this data from 36 contributor companies spread across the motor, home, pet and travel insurance, mortage and credit card industries. It is then enhanced and sold back out to the wider DM industry, taking 50 per cent of the revenues itself and sharing the other half among the contributing companies, based on a complex set of ' data survivorship' rules relating to who pooled the data and who enhanced it.

(Direct Marketing: The List Report – March 2008)