Earn Revenue From Your Unwanted/Unconverted Enquiries
What do you do with all those unconverted enquiries you spent time and money on acquiring? Probably not a lot – until now.
The IMD has joined forces with The Trading Floor – a revolutionary new data trading platform – in an exciting initiative to help you generate revenue from all those unconverted enquiries, improve your conversion rate and drive down your cost per customer.
The Trading Floor, launched in late 2005, is the UK’s only central data pool trading platform built specifically for the insurance and financial services sector in response to rising costs of traditional routes to market and decreasing response rates.
If you are looking to sell data, this is how it works:
• You pool your unwanted/unconverted customer or enquirer data into The Trading Platform’s database.
• Your data joins millions of other records, including motor, home, motorcycle and white van risks
• The clever folk at The Trading Floor consolidate, enhance and sell your data to other member companies.
And if you are looking to acquire data, The Trading Floor gives you access to a wealth of profile-rich data for your own marketing campaigns to existing and new customers.
Chris McDonald, sales and marketing director at The Trading Floor, explains why this innovative venture has experienced a vertical take-off since its launch and is attracting growing numbers of brokers week by week.
“Insurance providers hold an incredible amount of dormant data which they’ve paid a lot of money to acquire, but are unable to convert – either due to price competition or because the potential customer is unsuited to their particular customer profiles.”
“Competition in the market place is pushing up cost-per-click and cost of acquisition rates. Combine this with the high cost of acquiring standard data, which is often ‘hit and miss’, and it means that most insurance providers are facing higher marketing spend for often reducing results.”
“Because of the breadth and depth of our data pool – giving you access to vertical markets ranging from insurance, motor vehicle, finance, banking, leisure, charities and more – we’re helping brokers to drive recurring revenue from previously non-income earning enquiries, as well as improve their own marketing activity.”
(Database Marketing – May 2006)
The IMD has joined forces with The Trading Floor – a revolutionary new data trading platform – in an exciting initiative to help you generate revenue from all those unconverted enquiries, improve your conversion rate and drive down your cost per customer.
The Trading Floor, launched in late 2005, is the UK’s only central data pool trading platform built specifically for the insurance and financial services sector in response to rising costs of traditional routes to market and decreasing response rates.
If you are looking to sell data, this is how it works:
• You pool your unwanted/unconverted customer or enquirer data into The Trading Platform’s database.
• Your data joins millions of other records, including motor, home, motorcycle and white van risks
• The clever folk at The Trading Floor consolidate, enhance and sell your data to other member companies.
And if you are looking to acquire data, The Trading Floor gives you access to a wealth of profile-rich data for your own marketing campaigns to existing and new customers.
Chris McDonald, sales and marketing director at The Trading Floor, explains why this innovative venture has experienced a vertical take-off since its launch and is attracting growing numbers of brokers week by week.
“Insurance providers hold an incredible amount of dormant data which they’ve paid a lot of money to acquire, but are unable to convert – either due to price competition or because the potential customer is unsuited to their particular customer profiles.”
“Competition in the market place is pushing up cost-per-click and cost of acquisition rates. Combine this with the high cost of acquiring standard data, which is often ‘hit and miss’, and it means that most insurance providers are facing higher marketing spend for often reducing results.”
“Because of the breadth and depth of our data pool – giving you access to vertical markets ranging from insurance, motor vehicle, finance, banking, leisure, charities and more – we’re helping brokers to drive recurring revenue from previously non-income earning enquiries, as well as improve their own marketing activity.”
(Database Marketing – May 2006)
