TMN Media Takes Over Email Sales Of Solutio’s Trading Floor
Solutio Europe has appointed TMN Media, part of Themutual.net, to manage email sales of its Trading Floor data pool.
Solutio will continue to sell postal and telephone data for Trading Floor, which is its 3m-strong pool of customer and enquirer information across a range of insurance products from insurance brokers, intermediaries and direct insurers.
Simon Jeffs, head of data at TMN Media, said: “The wealth of data available on the file ensures good cross-industry application and the expected file growth to 15m records by end of the second quarter guarantees massive rollout potential for large volume broadcasters such as the mail order and financial services sectors.”
In addition to the detailed transactional information, the database also holds a wealth of socio-economic and lifestyle information helping clients with media planning.
(Brand Republic – 16th February 2006)
Solutio will continue to sell postal and telephone data for Trading Floor, which is its 3m-strong pool of customer and enquirer information across a range of insurance products from insurance brokers, intermediaries and direct insurers.
Simon Jeffs, head of data at TMN Media, said: “The wealth of data available on the file ensures good cross-industry application and the expected file growth to 15m records by end of the second quarter guarantees massive rollout potential for large volume broadcasters such as the mail order and financial services sectors.”
In addition to the detailed transactional information, the database also holds a wealth of socio-economic and lifestyle information helping clients with media planning.
(Brand Republic – 16th February 2006)
