Database Management - Markets

If your company is involved in the supply, management or use of data for marketing purposes, some or all of the following challenges may sound very familiar. Fierce competition. Pressure to reduce waste. The burden of having to do more with less. The need for more targeted and profiled marketing. The challenge of using and analysing expanding databases with an increasing number of variables. Gaining new business whilst at the same time retaining and developing existing customers.

Our Database Management division can help you to win more business and retain and develop existing customers, through the use of its specialist data analysis solutions. These facilitate the delivery of timely, relevant and ultimately valuable information, resulting in shorter sales and marketing cycles and higher return on investment.

List Suppliers

Sales teams have always been under pressure to perform. We should know. Having spent many years in sales roles visiting clients and prospects, we have first hand experience of how frustrating the sales cycle can be.

Unfortunately, selling data isn’t getting easier. Falling margins, increased competition, ever-demanding prospects and clients insisting on getting more for less; all this impacts your bottom line.

Through its solutions, our Database Management division can help you address these issues and in turn:

• Increase Sales by enabling your sales team to respond to requests instantaneously at the client or prospect site. This eliminaties the need to return to the office to perform counts and thereby gives them time to visit more clients and prospects.
• Close Deals Quicker by giving your sales teams the ability to conduct multiple variable analysis real time in front of the client or prospect, ensuring a decision is made there and then – not hours or days later.
• Improve Service to Clients by giving them fast, accurate and relevant data that ensures targeted campaigns and shorter marketing cycles - resulting in a higher return on their marketing investment.
• Stand out from the competition with a dynamic sales process that engages clients and prospects and delivers your sales team improved deal/win ratios.
• Expand your offering by giving some or all of your clients and prospects the ability to perform counts and analysis securely online, freeing up your sales team to spend more time developing new and profitable business opportunities.

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DM Agencies

With the constant challenges of winning new business and increasing revenue whilst at the same time managing, developing and retaining existing clients, an account manager’s role has never been easy.

Unfortunately the industry is getting far tougher.

With reduced marketing budgets, increased competition and the constant pressure to increase return on marketing investment, your clients are becoming more demanding – expecting you to provide more for less. Through its solutions, our Database Management division can help you address these issues and in turn:

• Exceed Clients’ Expectations by giving your account managers the ability to instantly perform multiple variable analysis real time on client databases for both pre- and post campaign analysis.
• Win more business by demonstrating your ability to deliver shorter marketing cycles and higher return on marketing investment.
• Stand out from the competition with dynamic pitches that engage clients and prospects and bring data to life – ensuring that you rise above the clutter of competing messages.
• Expand your offering by giving some or all of your clients the ability to interrogate their database securely online for campaign planning and analysis, thereby freeing up your account managers’ time.

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Inhouse Marketing

In a customer driven world, where competition is fierce, retaining and growing existing customers is just as important (and almost as difficult) as gaining new customers. In order to achieve this objective, marketing departments must confront some immense challenges.

Reduced marketing budgets. Increased competition. Integrating marketing campaigns across new and old media. The pressure to reduce waste. The age old challenge of achieving higher return on marketing investment and delivering real “bottom-line” value to the organisation. The list is endless.

Through its solutions, our Database Management division can help you address these issues and in turn:

• Improve customer retention through more appropriate and highly relevant communications.
• Reach new customers by profiling your most profitable existing customers and finding new prospects that match the profile.
• Shorten marketing cycles with the ability to quickly and easily perform multiple variable analysis real time to build selections.
• Reduce Waste through adopting a more targeted, customer-centric marketing approach that can be performed quickly and easily and delivers real bottom-line results.
• Achieve higher return on marketing investment with the ability to quickly and easily adopt targeted campaigns that are less costly and achieve higher success by reaching specific customer/prospect segments with messages that are personal and highly relevant.

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