Database Management - ListKnife^TM - Specific to your needs

For further detailed information on the ListKnife^TM product specific to your needs, please select your area of interest:

• for Data Supply
• for Data Management
• for Inhouse Marketing

ListKnife^TM for Data Supply

For companies that supply data for marketing, ListKnife^TM offers the professional appearance, ease of use and significant functionality that gives sales teams a real competitive edge and the ability to shorten sales cycles, win more business and achieve higher margins.

Key features include:

• Stylish Look and Feel gives your sales team the "wow" factor and creates the valuable first impression required to stand out from the competition.
• Fast Implementation of typically an hour to set up a 5m record database, ensures that your business doesn't have to stop to implement complicated systems.
• Intuitive user interface with drag and drop functionality means that your sales teams are typically up and running within half an hour, without the need for lengthy training sessions.
• Complex Counts and Analysis can be performed and amended easily and instantly at client and prospect sites, ensuring the information is delivered immediately - shortening sales cycles and improving deal/win ratios.
• Sophisticated Profiling on any of the available database variables gives your sales team the ability to deliver real value to their prospects and clients - ensuring selections for targeted campaigns are highly relevant and the client achieves the greatest return on their marketing investment.
• Rapid Storing and Loading ofprevious selections eliminates the inefficient and repetitive processes that take up valuable selling time whilst also improving the service to your clients.
• Secure Online Access for some or all of your clients and prospects provides them with the ability to conduct their own counts and analysis on selected databases – eliminating repetitive processes and giving your sales team the time to spend on developing new business opportunities.

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ListKnife^TM for Data Management

For companies involved in managing lists and data for their clients, ListKnife^TM offers the professional appearance, ease of use and significant functionality that gives account managers the real competitive edge they need to win more business, gain higher margins and deliver real value to their clients.

Key features include:

• Stylish Look and Feel gives your account managers the "wow" factor in front of clients and prospects, creating the valuable first impression required to stand out from the competition.
• Fast Implementation of typically an hour to set up a 5m record database, ensures that your business doesn't have to stop to implement complicated systems.
• Intuitive user interface with drag and drop functionality means that your account managers are typically up and running within half an hour, without the need for lengthy training sessions.
• Complex Counts and Analysis can be performed and amended easily and instantly on any number of variables, resulting in improved targeting and shorter marketing cycles for your client, whilst also eliminating inefficient internal processes and reducing dependence on specialist analysis skills.
• Sophisticated Profiling on any of the available database variables gives your account managers the ability to deliver real value to their prospects and clients - ensuring selections for targeted campaigns are highly relevant and the client achieves the greatest return on their marketing investment.
• Rapid Storing and Loading of previous selections eliminates the inefficient and repetitive processes that take up valuable account management and selling time whilst also improving the service to your clients.
• Secure Online Access for some or all of your clients provides them with the ability to conduct their own counts and analysis on selected databases – therefore improving the service you offer your clients whilst also eliminating repetitive processes and giving your account managers the time to spend on developing new business opportunities.

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Inhouse Marketing

For companies that wish to effectively utilise their large volumes of prospect and customer data, ListKnife^TM offers the functionality required to enable marketing departments to reach new customers, retain and develop existing customers, reduce marketing cycles and achieve the greatest return on marketing investment.

Key features include:

• Fast Implementation of typically an hour to set up a 5m record database, ensures that the marketing department doesn't have to stop to implement complicated systems.
• Intuitive user interface with drag and drop functionality means that your marketing team is up and running within half an hour, without the need for lengthy training sessions.
• Complex Counts and Analysis can be performed and amended instantly on any number of variables, resulting in improved targeting and shorter marketing cycles, whilst also eliminating inefficient internal processes and reducing dependence on specialist analysis skills.
• Sophisticated Profiling on any of the available database variables provides real insight into your customers and prospects, enabling you to develop highly targeted and relevant campaigns that will deliver the greatest return on investment.
• Rapid Storing & Loading of previous selections eliminates the inefficient and repetitive processes that take up valuable time, ensuring marketing cycles are reduced and giving your team the time to concentrate on developing highly relevant messages that will rise above the clutter of competitors’ messages.

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