Alternative Data

In addition to data sourced from The Trading Floor, we can acquire and provide niche data sets from the crowded and often complicated general data market in a number of ways.

List Broking - We analyse your current customer database and prepare an acquisition brief. Using our extensive market knowledge in the B2B and B2C list market we then liaise with up to hundreds of data providers on your behalf to secure you the most effective and cost efficient data sets available to meet your needs.

Data Acquisition - Where your data requirements cannot be met via standard list channels, We put together a comprehensive tailor-made data generation plan to create valuable data sets via telephone or the internet to provide you with exactly the data you are looking for.

Modelling & Segmentation - We employ leading edge marketing technology by LogicBox to segment, profile and model your customer database in order to identify key characteristics, buying patterns and trends within your data.

Data Processing - Our range of data processing & cleaning tools ensure your customer and prospect databases are kept as fresh as possible – reducing wastage on your marketing campaigns and therefore increasing potential response rates.

Digital Marketing - We advise and implement all aspects of an integrated marketing campaign – an increasing route to market in today’s technically advanced society - from sourcing e-data to implementing an e-broadcasting campaign to generating data via sms messaging.